Eureka! The Big Bang Theory Of Hourly Trips

I often make the mistake of falling asleep with the TV on. This means that in the middle of the night, it subjects my ears to an onslaught of advertising. For only $19.95, it seems, infomercials offer solutions to any and every problem.

Twice in recent weeks, one particular infomercial has actually woken me up. This infomercial sells a product that supposedly makes you go to the bathroom on a regular, healthy schedule. If this infomercial is to be believed (and they wouldn’t put it on TV if it wasn’t true, right?), we should all be taking hourly trips to the restroom.

Hourly. This was a selling point, mind you. Of course, flip the channel, and there is another infomercial that sells a product that will stop your persistent urges to use the restroom. I wonder if the same company makes it? If so, they have both ends of the market covered.

Speaking of infomercials, check these out.

Okay, okay, so they are fakes, but I would be much more inclined to purchase these items than that once-an-hour solution. They are part of a marketing campaign to promote the third season of Eureka, a Sci Fi Channel series.

Eureka is about a small town full of geniuses that create wacky inventions, like the tooth bomb. Thanks to Izzy over at 360i for sending the infomercials over. (And, sorry for mentioning them right after that whole go to the bathroom once an hour bit.)

Though I found the infomercials amusing (especially the line underneath them noting that “most products are fictional” — most???), I have never actually seen Eureka, due to my long standing and previously mentioned inability to obtain the Sci Fi Channel. To make a long story short, whenever I upgrade my cable package to one that includes Sci Fi, the cable company bumps Sci Fi up to the next higher package. The third season premiere of Eureka is July 29. Be sure to check it out, if you can.

* * *

Speaking of geniuses, one show I have been watching a lot lately is CBS’ Big Bang Theory. If you enjoy many of the things I write about on The Film Frontier, you are likely to love this series as much as I do. My wife tells me that the show reminds her of me. The show features geeks who also happen to be geniuses. Now, since I am no genius, I am not sure what she is trying to say about me.

Of course, the fact that I recited Spock’s dying words right along with one of the characters on this week’s rerun might have something to do with it.

“The needs of the many outweigh . . . (the needs of the few) . . . or the one.”

I pointed out to her that she understands many of the geek-themed jokes on the show as well, but she claims that is all my fault. She even recognized that one of the characters was wearing a Green Lantern t-shirt. The poor woman. What have I done?

Well, it has been about an hour and when you gotta go, you gotta go.